Colombia: reasons for in-store buying 2017
In Colombia, the belief that stores are more trustworthy is the main reason why consumers bought products in-store in 2017, with 35 percent of respondents mentioning trustworthiness as a motive . A lower amount of people, namely 12 percent, claimed lacking a payment method to shop online. In 2018, the most widely used devices for online shopping in Colombia were smartphones.
