Between 2014 and 2020, the use of traditional media - television, radio, and printed press - has decreased in Poland. The use of digital media, on the other hand, has increased for all channels. Smartphone internet usage has seen a considerable increase of 49 percentage points.
Digital versus traditional media use in Poland in 2014 and 2020
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IAB Polska. (December 17, 2020). Digital versus traditional media use in Poland in 2014 and 2020 [Graph]. In Statista. Retrieved November 14, 2024, from https://www.statista.com/statistics/1035670/digital-traditional-media-use-poland/
IAB Polska. "Digital versus traditional media use in Poland in 2014 and 2020." Chart. December 17, 2020. Statista. Accessed November 14, 2024. https://www.statista.com/statistics/1035670/digital-traditional-media-use-poland/
IAB Polska. (2020). Digital versus traditional media use in Poland in 2014 and 2020. Statista. Statista Inc.. Accessed: November 14, 2024. https://www.statista.com/statistics/1035670/digital-traditional-media-use-poland/
IAB Polska. "Digital versus Traditional Media Use in Poland in 2014 and 2020." Statista, Statista Inc., 17 Dec 2020, https://www.statista.com/statistics/1035670/digital-traditional-media-use-poland/
IAB Polska, Digital versus traditional media use in Poland in 2014 and 2020 Statista, https://www.statista.com/statistics/1035670/digital-traditional-media-use-poland/ (last visited November 14, 2024)
Digital versus traditional media use in Poland in 2014 and 2020 [Graph], IAB Polska, December 17, 2020. [Online]. Available: https://www.statista.com/statistics/1035670/digital-traditional-media-use-poland/
