Most in-demand video streaming services in South Africa 2019, by share of demand

Published by
Julia Stoll,
Jun 1, 2022
This statistic, based on data provided by Parrot Analytics, shows a ranking of the most popular platforms for digital original content in South Africa. Netflix titles accounted for 67.9 percent of expressed demand in the first quarter of 2019, followed by Amazon Prime Video and Hulu digital originals with 9.2 percent each. Netflix is even more in-demand in South Africa than in the United States, as well as on a global level.

Most popular video streaming service based on share of audience demand for digital originals in South Africa in the first quarter of 2019

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Release date

August 2019

Region

South Africa

Survey time period

Q1 2019

Special properties

other platforms include Crackle, Facebook, Apple Music, Seeso, YouTube Red

Supplementary notes

*Parrot Analytics defines demand expressions as follows: "A global metric standard developed by Parrot Analytics which represents the total audience demand being expressed for a title, within a market. Audience demand reflects the desire, engagement and viewership, weighted by importance; so a stream/download is a higher expression of demand than a ‘like’/comment."

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