According to the source, over 26 percent of respondents in Poland resigned from subscription in 2018. Sending offers by text message or e-mail too often was the main reason why consumers gave up their subscription. Every second consumer withdrew from the subscription due to a lack of interest in the offer.
Reasons for cancelling an ordered subscription in Poland in 2018*
Reason
Share of respondents
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* The original question was worded as follows: (Polish) "Czy w ostatnim czasie zrezygnowałeś/-aś z jakiejś subskrypcji (sms, e-mail) do której zapisałeś/-aś się świadomie? Dlaczego tak?" (English: "Have you recently resigned from any subscription (sms, e-mail) to which you have consciously subscribed? Why is this so?").
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SMSAPI. (February 8, 2019). Reasons for cancelling an ordered subscription in Poland in 2018* [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1035617/poland-cancellation-of-an-ordered-subscription/
SMSAPI. "Reasons for cancelling an ordered subscription in Poland in 2018*." Chart. February 8, 2019. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1035617/poland-cancellation-of-an-ordered-subscription/
SMSAPI. (2019). Reasons for cancelling an ordered subscription in Poland in 2018*. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1035617/poland-cancellation-of-an-ordered-subscription/
SMSAPI. "Reasons for Cancelling An Ordered Subscription in Poland in 2018*." Statista, Statista Inc., 8 Feb 2019, https://www.statista.com/statistics/1035617/poland-cancellation-of-an-ordered-subscription/
SMSAPI, Reasons for cancelling an ordered subscription in Poland in 2018* Statista, https://www.statista.com/statistics/1035617/poland-cancellation-of-an-ordered-subscription/ (last visited August 24, 2024)
Reasons for cancelling an ordered subscription in Poland in 2018* [Graph], SMSAPI, February 8, 2019. [Online]. Available: https://www.statista.com/statistics/1035617/poland-cancellation-of-an-ordered-subscription/
