Amazon enjoyed staggering sales growth in United Kingdom over the past decade, taking net sales from roughly four billion to almost 33.6 billion U.S. dollars in 2023. That makes the UK the retail behemoth’s second biggest European market, sitting behind Germany where the company reported total net sales of about 37.6 billion U.S. dollars in 2023.
Amazon’s other UK presence
Amazon runs 20 distribution services in the UK, where Amazon has its largest European logistics and fulfillment presence. Operating under the “Amazon UK Services” name, the retailer generated over two billion British pounds in 2018. This represented over 200 percent turnover growth since 2015.
Consumers have no problem shopping with Amazon
In proportion to the pace Amazon’s retail empire is expanding, worries are voiced within the industry about the monopoly held by the retailer, not to mention the privacy concerns revolving around Amazon’s own brand smart devices. Yet shoppers seem unfazed, as convenience and variety offered by the retailer convert more and more people into being Amazon shoppers. A recent survey conducted with UK shoppers found out that only a small share of consumers felt guilty about or actively chose not shopping with Amazon. In comparison, nearly one quarter of those surveyed said they “loved” shopping with Amazon.
Amazon annual net sales in the United Kingdom (UK) from 2010 to 2023
(in million U.S. dollars)
Characteristic
Net sales in million US dollars
2023
33,591
2022
30,074
2021
31,914
2020
26,483
2019
17,527
2018
14,524
2017
11,372
2016
9,547
2015
9,033
2014
8,341
2013
7,291
2012
6,478
2011
5,348
Created with Highcharts 7.2.2Net sales in million US dollars3,9293,9295,3485,3486,4786,4787,2917,2918,3418,3419,0339,0339,5479,54711,37211,37214,52414,52417,52717,52726,48326,48331,91431,91430,07430,07433,59133,59120102011201220132014201520162017201820192020202120222023
05,00010,00015,00020,00025,00030,00035,00040,000
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Amazon. (February 2, 2024). Amazon annual net sales in the United Kingdom (UK) from 2010 to 2023 (in million U.S. dollars) [Graph]. In Statista. Retrieved February 21, 2025, from https://www.statista.com/statistics/1035592/net-sales-amazon-united-kingdom-uk/
Amazon. "Amazon annual net sales in the United Kingdom (UK) from 2010 to 2023 (in million U.S. dollars)." Chart. February 2, 2024. Statista. Accessed February 21, 2025. https://www.statista.com/statistics/1035592/net-sales-amazon-united-kingdom-uk/
Amazon. (2024). Amazon annual net sales in the United Kingdom (UK) from 2010 to 2023 (in million U.S. dollars). Statista. Statista Inc.. Accessed: February 21, 2025. https://www.statista.com/statistics/1035592/net-sales-amazon-united-kingdom-uk/
Amazon. "Amazon Annual Net Sales in The United Kingdom (Uk) from 2010 to 2023 (in Million U.S. Dollars)." Statista, Statista Inc., 2 Feb 2024, https://www.statista.com/statistics/1035592/net-sales-amazon-united-kingdom-uk/
Amazon, Amazon annual net sales in the United Kingdom (UK) from 2010 to 2023 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1035592/net-sales-amazon-united-kingdom-uk/ (last visited February 21, 2025)
Amazon annual net sales in the United Kingdom (UK) from 2010 to 2023 (in million U.S. dollars) [Graph], Amazon, February 2, 2024. [Online]. Available: https://www.statista.com/statistics/1035592/net-sales-amazon-united-kingdom-uk/
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