Changes in the SVoD market are approaching as multiple companies have announced plans to launch their own streaming services to rival Netflix - changes which raise questions regarding whether shows like 'Friends' will remain available on other platforms or return to their original studios. Data shows that the majority of survey respondents were willing to keep Netflix even if the platform lost all Marvel superhero movies and Disney content as well as popular shows 'Friends' and 'The Office'. However, younger consumers were overall more likely to cancel Netflix in this eventuality, with 49 percent of 18 to 29-year-olds saying that they would do so.
Share of adults who would cancel their Netflix subscription if 'The Office', 'Friends', all Marvel superhero movies and all Disney shows/movies were removed in the United States as of May 2019
The question was phrased by the source as follows: "If the TV shows ’The Office,’ ’Friends,’ all Marvel superhero movies, such as ’Black Panther,’ and all Disney content, such as the ’Star Wars’ films, were removed from Netflix would you cancel your subscription?"
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Morning Consult. (May 14, 2019). Share of adults who would cancel their Netflix subscription if 'The Office', 'Friends', all Marvel superhero movies and all Disney shows/movies were removed in the United States as of May 2019 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1035529/netflix-cancellations-content-removal-us/
Morning Consult. "Share of adults who would cancel their Netflix subscription if 'The Office', 'Friends', all Marvel superhero movies and all Disney shows/movies were removed in the United States as of May 2019." Chart. May 14, 2019. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1035529/netflix-cancellations-content-removal-us/
Morning Consult. (2019). Share of adults who would cancel their Netflix subscription if 'The Office', 'Friends', all Marvel superhero movies and all Disney shows/movies were removed in the United States as of May 2019. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1035529/netflix-cancellations-content-removal-us/
Morning Consult. "Share of Adults Who Would Cancel Their Netflix Subscription If 'the Office', 'friends', All Marvel Superhero Movies and All Disney Shows/Movies Were Removed in The United States as of May 2019." Statista, Statista Inc., 14 May 2019, https://www.statista.com/statistics/1035529/netflix-cancellations-content-removal-us/
Morning Consult, Share of adults who would cancel their Netflix subscription if 'The Office', 'Friends', all Marvel superhero movies and all Disney shows/movies were removed in the United States as of May 2019 Statista, https://www.statista.com/statistics/1035529/netflix-cancellations-content-removal-us/ (last visited August 25, 2024)
Share of adults who would cancel their Netflix subscription if 'The Office', 'Friends', all Marvel superhero movies and all Disney shows/movies were removed in the United States as of May 2019 [Graph], Morning Consult, May 14, 2019. [Online]. Available: https://www.statista.com/statistics/1035529/netflix-cancellations-content-removal-us/
