Social network augmented reality users U.S. 2018-2022

Published by
Stacy Jo Dixon,
Apr 28, 2022
In 2020, 43.7 million people in the United States used augmented reality (AR) on social networks at least once per month. Popular types of AR content on social media include photo filters on apps like Snapchat or Instagram.

Number of social network augmented reality (AR) users in the United States from 2018 to 2022 (in millions)

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Source

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Release date

September 2020

Region

United States

Survey time period

2018 to 2020

Supplementary notes

* Forecast.

The source defines social network AR users as individuals of any age who experience AR content within a social network at least once per month via any device. Including Snapchat Lenses and Filters, Facebook Camera Effects, Instagram Filters, Pinterest visual search, AR-enabled social-network advertising and other AR features.

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Overview

5

Augmented reality (AR)

6

Virtual reality (VR)

7

Consumption

8

Special focus: metaverse

8

Further related statistics

17

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Statistics

Topics

Mixed realityVirtual reality (VR)Meta QuestAugmented reality (AR)XR: AR, VR, and the metaverse
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