A survey in September 2019 revealed that 64 percent of adults in the U.S. had not heard anything about NBCUniversal's upcoming SVoD platform HBO Max, which is slated for release in 2020. The service is intended to compete with established providers such as Netflix and Hulu, as well as upcoming platforms like Disney+ and HBO Max.
Share of adults who have heard about NBCUniversal's upcoming streaming service in the United States in September 2019
The question was phrased by the source as follows: "How much have you seen, read, or heard about each of the following? NBCUniversal's plan to launch a streaming service in 2020."
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Morning Consult. (September 24, 2019). Share of adults who have heard about NBCUniversal's upcoming streaming service in the United States in September 2019 [Graph]. In Statista. Retrieved January 10, 2025, from https://www.statista.com/statistics/1034620/knowledge-of-nbcuniversal-streaming-platform-us/
Morning Consult. "Share of adults who have heard about NBCUniversal's upcoming streaming service in the United States in September 2019." Chart. September 24, 2019. Statista. Accessed January 10, 2025. https://www.statista.com/statistics/1034620/knowledge-of-nbcuniversal-streaming-platform-us/
Morning Consult. (2019). Share of adults who have heard about NBCUniversal's upcoming streaming service in the United States in September 2019. Statista. Statista Inc.. Accessed: January 10, 2025. https://www.statista.com/statistics/1034620/knowledge-of-nbcuniversal-streaming-platform-us/
Morning Consult. "Share of Adults Who Have Heard about Nbcuniversal's Upcoming Streaming Service in The United States in September 2019." Statista, Statista Inc., 24 Sep 2019, https://www.statista.com/statistics/1034620/knowledge-of-nbcuniversal-streaming-platform-us/
Morning Consult, Share of adults who have heard about NBCUniversal's upcoming streaming service in the United States in September 2019 Statista, https://www.statista.com/statistics/1034620/knowledge-of-nbcuniversal-streaming-platform-us/ (last visited January 10, 2025)
Share of adults who have heard about NBCUniversal's upcoming streaming service in the United States in September 2019 [Graph], Morning Consult, September 24, 2019. [Online]. Available: https://www.statista.com/statistics/1034620/knowledge-of-nbcuniversal-streaming-platform-us/
