A representative survey of the U.S. population has revealed that 51 percent of adults have had zero exposure to news surrounding HBO's upcoming video streaming platform. Given the success of platforms such as Netflix and Hulu, a variety of entertainment companies have decided to pursue businesses in the subscription video-on-demand (SVoD) space, but without proper advertising and exposure they risk getting buried in a market which is becoming more and more diluted each year.
Share of adults who have heard of HBO's upcoming streaming service (HBO Max) in the United States as of September 2019
The question was phrased by the source as follows: "How much have you seen, read, or heard about each of the following? HBO Max, WarnerMedia's upcoming streaming service that will feature content from Warner Bros., Turner and HBO."
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Morning Consult. (September 24, 2019). Share of adults who have heard of HBO's upcoming streaming service (HBO Max) in the United States as of September 2019 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1034506/knowledge-of-hbo-max-us/
Morning Consult. "Share of adults who have heard of HBO's upcoming streaming service (HBO Max) in the United States as of September 2019." Chart. September 24, 2019. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1034506/knowledge-of-hbo-max-us/
Morning Consult. (2019). Share of adults who have heard of HBO's upcoming streaming service (HBO Max) in the United States as of September 2019. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1034506/knowledge-of-hbo-max-us/
Morning Consult. "Share of Adults Who Have Heard of Hbo's Upcoming Streaming Service (Hbo Max) in The United States as of September 2019." Statista, Statista Inc., 24 Sep 2019, https://www.statista.com/statistics/1034506/knowledge-of-hbo-max-us/
Morning Consult, Share of adults who have heard of HBO's upcoming streaming service (HBO Max) in the United States as of September 2019 Statista, https://www.statista.com/statistics/1034506/knowledge-of-hbo-max-us/ (last visited December 23, 2024)
Share of adults who have heard of HBO's upcoming streaming service (HBO Max) in the United States as of September 2019 [Graph], Morning Consult, September 24, 2019. [Online]. Available: https://www.statista.com/statistics/1034506/knowledge-of-hbo-max-us/
