A representative survey of the U.S. population has revealed that 51 percent of adults have had zero exposure to news surrounding HBO's upcoming video streaming platform. Given the success of platforms such as Netflix and Hulu, a variety of entertainment companies have decided to pursue businesses in the subscription video-on-demand (SVoD) space, but without proper advertising and exposure they risk getting buried in a market which is becoming more and more diluted each year.
Share of adults who have heard of HBO's upcoming streaming service (HBO Max) in the United States as of September 2019
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The question was phrased by the source as follows: "How much have you seen, read, or heard about each of the following? HBO Max, WarnerMedia's upcoming streaming service that will feature content from Warner Bros., Turner and HBO."
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Morning Consult. (September 24, 2019). Share of adults who have heard of HBO's upcoming streaming service (HBO Max) in the United States as of September 2019 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1034506/knowledge-of-hbo-max-us/
Morning Consult. "Share of adults who have heard of HBO's upcoming streaming service (HBO Max) in the United States as of September 2019." Chart. September 24, 2019. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1034506/knowledge-of-hbo-max-us/
Morning Consult. (2019). Share of adults who have heard of HBO's upcoming streaming service (HBO Max) in the United States as of September 2019. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1034506/knowledge-of-hbo-max-us/
Morning Consult. "Share of Adults Who Have Heard of Hbo's Upcoming Streaming Service (Hbo Max) in The United States as of September 2019." Statista, Statista Inc., 24 Sep 2019, https://www.statista.com/statistics/1034506/knowledge-of-hbo-max-us/
Morning Consult, Share of adults who have heard of HBO's upcoming streaming service (HBO Max) in the United States as of September 2019 Statista, https://www.statista.com/statistics/1034506/knowledge-of-hbo-max-us/ (last visited July 22, 2024)
Share of adults who have heard of HBO's upcoming streaming service (HBO Max) in the United States as of September 2019 [Graph], Morning Consult, September 24, 2019. [Online]. Available: https://www.statista.com/statistics/1034506/knowledge-of-hbo-max-us/