Global retail sales share of licensed goods and services in 2018, by type

Published by
Tugba Sabanoglu,
Feb 22, 2024
In 2018, entertainment and characters accounted for 43.8 percent of the world's retail sales of licensed merchandise and services. The United States and Canada were the largest market for licensed merchandise and services as of 2018, accounting for 58 percent of the world's retail sales.

Retail sales share of licensed merchandise and services worldwide in 2018, by property type

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Release date

June 2019

Region

Worldwide

Survey time period

2018

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