The majority of Russian enterprises used to promote their company on the VK (former Vkontakte) social media platform in 2019, with 70 percent of the companies having a public page there. The second most popular network was Instagram, where 44 percent of the businesses had an account.
Share of business enterprises using social networks to promote the company in Russia in 2019, by network*
* The source specified the following information:
- "A share of enterprises that have a certain social network page, nationwide."
- The study was a representative nationwide survey among managers and owners of SMEs, including individual entrepreneurs, from eight federal districts of Russia.
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NAFI Research Centre. (April 18, 2019). Share of business enterprises using social networks to promote the company in Russia in 2019, by network* [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1034454/russia-social-networks-used-by-businesses/
NAFI Research Centre. "Share of business enterprises using social networks to promote the company in Russia in 2019, by network*." Chart. April 18, 2019. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1034454/russia-social-networks-used-by-businesses/
NAFI Research Centre. (2019). Share of business enterprises using social networks to promote the company in Russia in 2019, by network*. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1034454/russia-social-networks-used-by-businesses/
NAFI Research Centre. "Share of Business Enterprises Using Social Networks to Promote The Company in Russia in 2019, by Network*." Statista, Statista Inc., 18 Apr 2019, https://www.statista.com/statistics/1034454/russia-social-networks-used-by-businesses/
NAFI Research Centre, Share of business enterprises using social networks to promote the company in Russia in 2019, by network* Statista, https://www.statista.com/statistics/1034454/russia-social-networks-used-by-businesses/ (last visited December 19, 2024)
Share of business enterprises using social networks to promote the company in Russia in 2019, by network* [Graph], NAFI Research Centre, April 18, 2019. [Online]. Available: https://www.statista.com/statistics/1034454/russia-social-networks-used-by-businesses/
