According to the results of a 2019 survey, Head and Shoulders was the most popular shampoo brand in Australia with 16.4 percent of respondents saying they had purchased the brand. When asked in a survey the previous year about the influencing factors when buying shampoo, 28 percent said effectiveness was the biggest influence on purchase.
Market share of selected shampoo brands in Australia as of March 2019
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Share of respondents
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Roy Morgan. (July 31, 2019). Market share of selected shampoo brands in Australia as of March 2019 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1034267/australia-market-share-selected-shampoo-brands/
Roy Morgan. "Market share of selected shampoo brands in Australia as of March 2019." Chart. July 31, 2019. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1034267/australia-market-share-selected-shampoo-brands/
Roy Morgan. (2019). Market share of selected shampoo brands in Australia as of March 2019. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1034267/australia-market-share-selected-shampoo-brands/
Roy Morgan. "Market Share of Selected Shampoo Brands in Australia as of March 2019." Statista, Statista Inc., 31 Jul 2019, https://www.statista.com/statistics/1034267/australia-market-share-selected-shampoo-brands/
Roy Morgan, Market share of selected shampoo brands in Australia as of March 2019 Statista, https://www.statista.com/statistics/1034267/australia-market-share-selected-shampoo-brands/ (last visited August 24, 2024)
Market share of selected shampoo brands in Australia as of March 2019 [Graph], Roy Morgan, July 31, 2019. [Online]. Available: https://www.statista.com/statistics/1034267/australia-market-share-selected-shampoo-brands/