Selected shampoo brands market share in Australia 2019

Published by Statista Research Department, Jan 3, 2023
According to the results of a 2019 survey, Head and Shoulders was the most popular shampoo brand in Australia with 16.4 percent of respondents saying they had purchased the brand. When asked in a survey the previous year about the influencing factors when buying shampoo, 28 percent said effectiveness was the biggest influence on purchase.

Market share of selected shampoo brands in Australia as of March 2019

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Release date

July 2019

Region

Australia

Survey time period

April 2018 to March 2019

Number of respondents

5,388 respondents

Age group

14 years and older

Method of interview

Face-to-face interview

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