In the fourth quarter of 2018, 25 percent of clothing purchased for children featured a license. Licensed merchandise refers to products featuring entertainment characters, cartoon figures, personalities, or sports logos. The kids' merchandise industry encompasses products within categories such as toys and games, books, sporting goods, health and beauty, infant products, apparel, video games and software, and movies as well as many others.
Unit sales share of licensed and non-licensed children's merchandise products in the United States in 2018, by product category*
Characteristic
Non- licensed
Licensed
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
License! Global. (May 1, 2019). Unit sales share of licensed and non-licensed children's merchandise products in the United States in 2018, by product category* [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1034243/unit-sales-share-of-licensed-and-non-licensed-kids-merchandise-us-by-category/
License! Global. "Unit sales share of licensed and non-licensed children's merchandise products in the United States in 2018, by product category*." Chart. May 1, 2019. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1034243/unit-sales-share-of-licensed-and-non-licensed-kids-merchandise-us-by-category/
License! Global. (2019). Unit sales share of licensed and non-licensed children's merchandise products in the United States in 2018, by product category*. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1034243/unit-sales-share-of-licensed-and-non-licensed-kids-merchandise-us-by-category/
License! Global. "Unit Sales Share of Licensed and Non-licensed Children's Merchandise Products in The United States in 2018, by Product Category*." Statista, Statista Inc., 1 May 2019, https://www.statista.com/statistics/1034243/unit-sales-share-of-licensed-and-non-licensed-kids-merchandise-us-by-category/
License! Global, Unit sales share of licensed and non-licensed children's merchandise products in the United States in 2018, by product category* Statista, https://www.statista.com/statistics/1034243/unit-sales-share-of-licensed-and-non-licensed-kids-merchandise-us-by-category/ (last visited August 25, 2024)
Unit sales share of licensed and non-licensed children's merchandise products in the United States in 2018, by product category* [Graph], License! Global, May 1, 2019. [Online]. Available: https://www.statista.com/statistics/1034243/unit-sales-share-of-licensed-and-non-licensed-kids-merchandise-us-by-category/