As of the fourth quarter of 2018, 29 percent of products purchased for children featured a license. Licensed merchandise refers to products featuring entertainment characters, cartoon figures, personalities, or sports logos. The kids' merchandise industry encompasses products within categories such as toys and games, books, sporting goods, health and beauty, infant products, apparel, video games and software, and movies as well as many others.
Unit sales share of licensed and non-licensed children's merchandise products in the United States in 2018*
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License! Global. (May 1, 2019). Unit sales share of licensed and non-licensed children's merchandise products in the United States in 2018* [Graph]. In Statista. Retrieved November 18, 2024, from https://www.statista.com/statistics/1034234/unit-sales-share-of-licensed-and-non-licensed-kids-merchandise-us/
License! Global. "Unit sales share of licensed and non-licensed children's merchandise products in the United States in 2018*." Chart. May 1, 2019. Statista. Accessed November 18, 2024. https://www.statista.com/statistics/1034234/unit-sales-share-of-licensed-and-non-licensed-kids-merchandise-us/
License! Global. (2019). Unit sales share of licensed and non-licensed children's merchandise products in the United States in 2018*. Statista. Statista Inc.. Accessed: November 18, 2024. https://www.statista.com/statistics/1034234/unit-sales-share-of-licensed-and-non-licensed-kids-merchandise-us/
License! Global. "Unit Sales Share of Licensed and Non-licensed Children's Merchandise Products in The United States in 2018*." Statista, Statista Inc., 1 May 2019, https://www.statista.com/statistics/1034234/unit-sales-share-of-licensed-and-non-licensed-kids-merchandise-us/
License! Global, Unit sales share of licensed and non-licensed children's merchandise products in the United States in 2018* Statista, https://www.statista.com/statistics/1034234/unit-sales-share-of-licensed-and-non-licensed-kids-merchandise-us/ (last visited November 18, 2024)
Unit sales share of licensed and non-licensed children's merchandise products in the United States in 2018* [Graph], License! Global, May 1, 2019. [Online]. Available: https://www.statista.com/statistics/1034234/unit-sales-share-of-licensed-and-non-licensed-kids-merchandise-us/
