Search engines are the most popular way for online shoppers to look for inspiration but usage differs strongly between age groups. During a February 2019 of global online shoppers it was found that 59 percent of respondents aged 55 years old and above looked for online shopping inspiration on search engines while only 36 percent of Gen Z shoppers used the channel to find inspiration.
Share of online shoppers worldwide who look for shopping inspiration on search engines as of February 2019, by age group
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Gorilla Group. (July 25, 2019). Share of online shoppers worldwide who look for shopping inspiration on search engines as of February 2019, by age group [Graph]. In Statista. Retrieved November 12, 2024, from https://www.statista.com/statistics/1034197/global-online-shoppers-using-search-engines-for-purchase-inspiration/
Gorilla Group. "Share of online shoppers worldwide who look for shopping inspiration on search engines as of February 2019, by age group ." Chart. July 25, 2019. Statista. Accessed November 12, 2024. https://www.statista.com/statistics/1034197/global-online-shoppers-using-search-engines-for-purchase-inspiration/
Gorilla Group. (2019). Share of online shoppers worldwide who look for shopping inspiration on search engines as of February 2019, by age group . Statista. Statista Inc.. Accessed: November 12, 2024. https://www.statista.com/statistics/1034197/global-online-shoppers-using-search-engines-for-purchase-inspiration/
Gorilla Group. "Share of Online Shoppers Worldwide Who Look for Shopping Inspiration on Search Engines as of February 2019, by Age Group ." Statista, Statista Inc., 25 Jul 2019, https://www.statista.com/statistics/1034197/global-online-shoppers-using-search-engines-for-purchase-inspiration/
Gorilla Group, Share of online shoppers worldwide who look for shopping inspiration on search engines as of February 2019, by age group Statista, https://www.statista.com/statistics/1034197/global-online-shoppers-using-search-engines-for-purchase-inspiration/ (last visited November 12, 2024)
Share of online shoppers worldwide who look for shopping inspiration on search engines as of February 2019, by age group [Graph], Gorilla Group, July 25, 2019. [Online]. Available: https://www.statista.com/statistics/1034197/global-online-shoppers-using-search-engines-for-purchase-inspiration/
