In many online markets, the top three e-commerce platforms account for approximately half of online retail sales. However, there are some regional differences - in China, market leader Alibaba accounts for 58 percent of the e-commerce market, followed by JD and PinDuoDuo with a 16 and five percent market share respectively. The top three e-retailers are responsible for 79 percent of online retail sales, making the country an outlier in terms of its leading platforms' market dominance. On the other end of the spectrum, the situation in the Netherlands is far more balanced: market leader Bol only accounted for 12 percent of e-retail sales, followed by Coolblue and Zalando with nine and six percent of the market.
Market share of the leading e-commerce platforms in selected countries worldwide as of January 2019
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ING Economisch Bureau. (January 21, 2019). Market share of the leading e-commerce platforms in selected countries worldwide as of January 2019 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1033835/e-commerce-platform-market-share-by-country/
ING Economisch Bureau. "Market share of the leading e-commerce platforms in selected countries worldwide as of January 2019." Chart. January 21, 2019. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1033835/e-commerce-platform-market-share-by-country/
ING Economisch Bureau. (2019). Market share of the leading e-commerce platforms in selected countries worldwide as of January 2019. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1033835/e-commerce-platform-market-share-by-country/
ING Economisch Bureau. "Market Share of The Leading E-commerce Platforms in Selected Countries Worldwide as of January 2019." Statista, Statista Inc., 21 Jan 2019, https://www.statista.com/statistics/1033835/e-commerce-platform-market-share-by-country/
ING Economisch Bureau, Market share of the leading e-commerce platforms in selected countries worldwide as of January 2019 Statista, https://www.statista.com/statistics/1033835/e-commerce-platform-market-share-by-country/ (last visited December 21, 2024)
Market share of the leading e-commerce platforms in selected countries worldwide as of January 2019 [Graph], ING Economisch Bureau, January 21, 2019. [Online]. Available: https://www.statista.com/statistics/1033835/e-commerce-platform-market-share-by-country/
