Beauty product retail sales online in China 2014-2024

Published by
Yihan Ma,
Dec 20, 2024
In 2019, the e-commerce retail sales value of beauty products in China reached 186.1 billion yuan. Online retail of the beauty products accounted for more than 40 percent of the total beauty product retail sales value in China that year.

Total e-commerce retail sales value of beauty products in China from 2014 to 2019 with estimates until 2024 (in billion yuan)

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Release date

October 2020

Region

China

Survey time period

2014 to 2019

Supplementary notes

*Estimate.

Note: 1 yuan equals approximately 0.15 U.S. dollars and 0.13 euros (as of December 2020).

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