Most searched products on comparison sites Spain 2018

It is not uncommon for online shoppers to compare their products of interest on the net before purchasing any good or service. In Spain, over 70 percent of e-commerce users made use of comparison platforms to book their travel arrangements, both their flight tickets and accommodation. According to the most recent studies, Spaniards also searched this type of websites to help them weigh up which insurance companies would be more convenient for them, as stated by some 68 percent of the surveyed population.

e-Commerce in Spain and its most successful sectors

Electronic commerce has begun to see growth over the past decade, with its sales volume reaching figures of approximately 31.35 billion euros in 2017, differing greatly from the volume registered in 2007, which amounted to a mere 5.9 billion euros. The tourism industry was the business sector that most benefited from e-commerce services in 2018, with travel agencies and tour operators registering revenues of over 5.6 billion euros and air travel generating approximately 4 billion euros that year. Other important sectors that generated the highest web-based revenues in Spain included clothing and gambling, with sales totals approximately 2.3 billion euros and 1.6 billion euros respectively.

e-Commerce expenditure in Spain

According to the latest records, the average Spaniard increased their expenditure on products purchased online in the last decade, rising from 739 euros a year in 2017 to 1.36 thousand in 2017. The most common amount spent per purchase was 25 to 30 euros. Insurance and financial services ranked as the service that Spaniards spent most money on, with average spending amounting to nearly 3.6 thousand euros in 2017. Electronics also arose as one of the most common items that Spaniards spent their money on, with an annual expenditure of 785.2 euros that year.