In Belgium, the supermarket chain Match registered the highest annual spending on private label products. In 2019, consumers spent 1,849 euros per capita, on average. Conversely, Lidl discounters reported the lowest spending of store brands products at 1,086 euros. Data showed that the location of stores was a key factor driving the consumption of consumer goods. For instance, Colryut stores which were close to a sale point of their main competitor Albert Hejin showed a lower annual spending (1,325 euros) than stores which weren't (1,370 euros).
Average per capita annual spending on private label products in Belgium in 2019, by retailer
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Average annual spending in euros
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Prices based on 302 categories of products and reported by retailers on their online sites.
For this reason, the study did not include the retailers Okay, Spar Colruyt grap, Alvo and Proxy Delhaize.
Local stores with surface area below 400 square meters were out of scope.
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Gondola - Retail Facts & Trends. (November 27, 2019). Average per capita annual spending on private label products in Belgium in 2019, by retailer (in euros) [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1033116/private-label-average-per-capita-annual-spending-belgium/
Gondola - Retail Facts & Trends. "Average per capita annual spending on private label products in Belgium in 2019, by retailer (in euros)." Chart. November 27, 2019. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1033116/private-label-average-per-capita-annual-spending-belgium/
Gondola - Retail Facts & Trends. (2019). Average per capita annual spending on private label products in Belgium in 2019, by retailer (in euros). Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1033116/private-label-average-per-capita-annual-spending-belgium/
Gondola - Retail Facts & Trends. "Average per Capita Annual Spending on Private Label Products in Belgium in 2019, by Retailer (in Euros)." Statista, Statista Inc., 27 Nov 2019, https://www.statista.com/statistics/1033116/private-label-average-per-capita-annual-spending-belgium/
Gondola - Retail Facts & Trends, Average per capita annual spending on private label products in Belgium in 2019, by retailer (in euros) Statista, https://www.statista.com/statistics/1033116/private-label-average-per-capita-annual-spending-belgium/ (last visited August 25, 2024)
Average per capita annual spending on private label products in Belgium in 2019, by retailer (in euros) [Graph], Gondola - Retail Facts & Trends, November 27, 2019. [Online]. Available: https://www.statista.com/statistics/1033116/private-label-average-per-capita-annual-spending-belgium/
