Global retail sales of pre-school licensed merchandise products from 2016 to 2017
In 2017, global retail sales of licensed merchandise for the pre-school segment amounted to around 97.6 billion U.S. dollars. The global licensed merchandise industry encompasses toys and games, stationery and paper products, sporting goods, housewares, infant products, home furnishings, apparel, video games and software and publishing activities. Toys, apparel and accessories and publishing are the main product categories for the pre-school segment.