News brand trust in Denmark 2024

Published by
Amy Watson,
Jun 28, 2024
DR News was the news brand which had highest level of trust among Danes who were using it in 2024, with 84 percent of the respondents stating to trust it. TV2 Nyhederne came in second, with 81 percent. Meanwhile, Ekstra Bladet was the least trusted among those brands included in the survey.

Trust in news brands in Denmark in 2024

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Sources

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Release date

June 2024

Region

Denmark

Survey time period

January to February, 2024

Number of respondents

2,011 respondents

Special properties

Respondents who use the brand

Method of interview

Online survey

Supplementary notes

The source adds the following information: "Trust = % scored 6-10 on 10-point scale, Don’t trust = 0-4, Neither = 5."

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Overview

8

Payment

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Companies

8

Consumption

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Special focus: Credibility

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