Most viewed YouTube channels in Romania 2023

The YouTube channel with the highest number of video views in Romania, as of March 2023, was a channel with songs and cartoons for children called "TraLaLa - Cantece si desene animate pentru copii" which recorded 7.01 billion views. Another YouTube channel for children, called "CanteceGradinita.ro" ranked sixth, with over three billion views. Nevertheless, the top ten YouTube channels in Romania, by number of video views was dominated by music channels such as “RotonMusicTv”, “INNA”, or “AmmA Music”.

YouTube usage in Romania

In 2021, YouTube recorded a weekly usage rate of 77 percent, making it the second most used social media platform in Romania, after Facebook. These results were in line with a survey conducted by iSense Solutions, which outlined that YouTube was again the second most popular social media platform in Romania after Facebook, with over 60 percent of respondents having a YouTube account. At the same time, the video content platform ranked fourth by market share, after Facebook and Pinterest.

Social media usage in Romania

Several surveys showed that the most preferred online activity of Romanian people was either using messenger apps or social media platforms. In Romania, Facebook remained the most used social media platform both by market share and number of users. However, given its high usage rate and influence in the rest of Europe, as well as on other continents, Instagram is slowly gaining popularity in Romania too. As a result, by March 2023, there were over 5.87 million Instagram accounts.