Supermarkets fulfill the general merchandise needs of American consumers more than any other outlet. In 2018, the household penetration rate of general merchandise products at supermarkets was 64.6 percent, just slightly ahead of supercenters at 63.8 percent.
Household penetration rate of general merchandise in the United States in 2018, by retail channel
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Progressive Grocer. (July 1, 2019). Household penetration rate of general merchandise in the United States in 2018, by retail channel [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1032759/general-merchandise-penetration-by-channel/
Progressive Grocer. "Household penetration rate of general merchandise in the United States in 2018, by retail channel." Chart. July 1, 2019. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1032759/general-merchandise-penetration-by-channel/
Progressive Grocer. (2019). Household penetration rate of general merchandise in the United States in 2018, by retail channel. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1032759/general-merchandise-penetration-by-channel/
Progressive Grocer. "Household Penetration Rate of General Merchandise in The United States in 2018, by Retail Channel." Statista, Statista Inc., 1 Jul 2019, https://www.statista.com/statistics/1032759/general-merchandise-penetration-by-channel/
Progressive Grocer, Household penetration rate of general merchandise in the United States in 2018, by retail channel Statista, https://www.statista.com/statistics/1032759/general-merchandise-penetration-by-channel/ (last visited November 21, 2024)
Household penetration rate of general merchandise in the United States in 2018, by retail channel [Graph], Progressive Grocer, July 1, 2019. [Online]. Available: https://www.statista.com/statistics/1032759/general-merchandise-penetration-by-channel/
