Supermarkets fulfill the general merchandise needs of American consumers more than any other outlet. In 2018, the household penetration rate of general merchandise products at supermarkets was 64.6 percent, just slightly ahead of supercenters at 63.8 percent.
Household penetration rate of general merchandise in the United States in 2018, by retail channel
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Progressive Grocer. (July 1, 2019). Household penetration rate of general merchandise in the United States in 2018, by retail channel [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1032759/general-merchandise-penetration-by-channel/
Progressive Grocer. "Household penetration rate of general merchandise in the United States in 2018, by retail channel." Chart. July 1, 2019. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1032759/general-merchandise-penetration-by-channel/
Progressive Grocer. (2019). Household penetration rate of general merchandise in the United States in 2018, by retail channel. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1032759/general-merchandise-penetration-by-channel/
Progressive Grocer. "Household Penetration Rate of General Merchandise in The United States in 2018, by Retail Channel." Statista, Statista Inc., 1 Jul 2019, https://www.statista.com/statistics/1032759/general-merchandise-penetration-by-channel/
Progressive Grocer, Household penetration rate of general merchandise in the United States in 2018, by retail channel Statista, https://www.statista.com/statistics/1032759/general-merchandise-penetration-by-channel/ (last visited December 22, 2024)
Household penetration rate of general merchandise in the United States in 2018, by retail channel [Graph], Progressive Grocer, July 1, 2019. [Online]. Available: https://www.statista.com/statistics/1032759/general-merchandise-penetration-by-channel/
