According to a survey conducted by Osservatori Digital Innovation in 2018, Italian millennials were the generation with the highest tendency to share their data with companies, especially if rewarded. Only 18 percent millennials would never agree to give away their data for advertising purposes, compared with 27 percent of baby boomers and 24 percent of generation X respondents. Similarly, millennials also were more willing to give away their data in exchange for money or products than respondents from previous generations.
Under which conditions would you agree to share your personal data with companies for advertising purposes?*
*This question was phrased by the source as follows:"Per quali ragioni saresti disponibile a cedere informazioni su di te (sesso, età , indirizzo, tuoi interessi, etc.) alle aziende che fanno pubblicità ?" Multiple answers were possible.
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Osservatori Digital Innovation. (July 27, 2018). Under which conditions would you agree to share your personal data with companies for advertising purposes?* [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1032512/mobile-surfers-willingness-to-share-personal-data-italy/
Osservatori Digital Innovation. "Under which conditions would you agree to share your personal data with companies for advertising purposes?*." Chart. July 27, 2018. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1032512/mobile-surfers-willingness-to-share-personal-data-italy/
Osservatori Digital Innovation. (2018). Under which conditions would you agree to share your personal data with companies for advertising purposes?*. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1032512/mobile-surfers-willingness-to-share-personal-data-italy/
Osservatori Digital Innovation. "Under Which Conditions Would You Agree to Share Your Personal Data with Companies for Advertising Purposes?*." Statista, Statista Inc., 27 Jul 2018, https://www.statista.com/statistics/1032512/mobile-surfers-willingness-to-share-personal-data-italy/
Osservatori Digital Innovation, Under which conditions would you agree to share your personal data with companies for advertising purposes?* Statista, https://www.statista.com/statistics/1032512/mobile-surfers-willingness-to-share-personal-data-italy/ (last visited December 21, 2024)
Under which conditions would you agree to share your personal data with companies for advertising purposes?* [Graph], Osservatori Digital Innovation, July 27, 2018. [Online]. Available: https://www.statista.com/statistics/1032512/mobile-surfers-willingness-to-share-personal-data-italy/
