Most popular Facebook pages in Finland 2021, by number of fans

The Facebook page of Nightwish had the highest number of fans among pages in Finland. As of January 2021, the symphonic metal band from Kitee, Finland, had roughly 3.9 million Facebook fans. Finnish metal clearly had a strong presence on Facebook since the rock bands Apocalyptica, Children of Bodom and Heartagram ranked respectively second, third and fourth in the list of most followed Facebook pages in the country. Finnish people seemed to use Facebook mainly for social purposes in 2019: to keep in touch with friends and family. The second most common usage purpose was entertainment. Less than one fourth of Finns used the platform as a news source.  

How often did Finns use Facebook

  Regarding usage frequency, 82 percent of Finns reported to be using Facebook daily in 2020. Despite being frequently used by the majority, Facebook was used just once a week by five percent of the respondents to a survey, conducted in 2019. Just one percent used the platform less often than monthly.  

Social media in the Nordics

  Even though Finns seemed to have used social networks often, the country had in fact, the smallest share of active social media users within the Nordic region in 2020, amounting to 60 percent. Iceland topped the ranking, with 82 percent of active social media users.