Political ad spend on Google in the European Union & the UK 2020-2023

Published by

May 25, 2023

This data shows the amount of money spent on political advertising on Google (and YouTube, and partner companies) since March 20th, 2020. As of May 2023, the largest spender was Germany with 5.4 million euros, followed by Hungary with almost three million and the Netherlands with 2.6 million.

Political advertising spend on Google in selected countries in Europe between March 2020 and May 2023 (in 1,000 euros)

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Release date

May 2023

More information

Region

United Kingdom, EU

Survey time period

March 2020 to May 2023

Special properties

Google, YouTube, and partner properties

Supplementary notes

The source adds the following information: "This report includes information about ads that feature a political party, or a current elected officeholder or candidate for the EU Parliament."

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