Tecno is the leading smartphone brand in Kenya in the first quarter of 2019 with market share of 20 percent. The brand is part of the Chinese mobile phone manufacturer Transsion, which is focused on sales to African markets. Taken together, Transsion Holdings accounts for more than 40 percent of the smartphone market In Kenya, with its brands Tecno, Itel and Infinix. For the full year of 2019 Transsion's share of the smartphone market in Kenya was 44 percent. Almost 70 percent of all smartphones sold in the country (1Q'19) have a selling price below 100 U.S. dollars.
Share of smartphone shipments in Kenya by brand/manufacturer in 2019
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Counterpoint Research. (March 18, 2020). Share of smartphone shipments in Kenya by brand/manufacturer in 2019 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1032181/smartphone-market-share-by-brand-in-kenya/
Counterpoint Research. "Share of smartphone shipments in Kenya by brand/manufacturer in 2019." Chart. March 18, 2020. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1032181/smartphone-market-share-by-brand-in-kenya/
Counterpoint Research. (2020). Share of smartphone shipments in Kenya by brand/manufacturer in 2019. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1032181/smartphone-market-share-by-brand-in-kenya/
Counterpoint Research. "Share of Smartphone Shipments in Kenya by Brand/Manufacturer in 2019." Statista, Statista Inc., 18 Mar 2020, https://www.statista.com/statistics/1032181/smartphone-market-share-by-brand-in-kenya/
Counterpoint Research, Share of smartphone shipments in Kenya by brand/manufacturer in 2019 Statista, https://www.statista.com/statistics/1032181/smartphone-market-share-by-brand-in-kenya/ (last visited December 23, 2024)
Share of smartphone shipments in Kenya by brand/manufacturer in 2019 [Graph], Counterpoint Research, March 18, 2020. [Online]. Available: https://www.statista.com/statistics/1032181/smartphone-market-share-by-brand-in-kenya/
