Over one half of industry experts surveyed by McKinsey believed that strengthening bonds with existing customers through loyalty programs was the second most important growth driver in the Russian luxury segment. For such purposes, non-financial incentives seemed to be the most valued, with nearly 60 percent of respondents supporting such consumer-loyalty consolidation technique.
What actions focused on inspiring loyalty do you plan to take?*
Experts who indicated “increasing loyalty of current audience” as an important business driver
Supplementary notes
* The question was asked among experts who indicated "loyalty of current audience" as an important business driver, or 54 percent of total 35 respondents in McKinsey Condé Nast interview of 35 top luxury players in Russia from December 2017 to March 2018.
** Includes a club system, offering extended services, participation in exclusive events, and meetings with unique celebrities.
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McKinsey & Company, & Double Data, & Farfetch. (June 30, 2018). What actions focused on inspiring loyalty do you plan to take?* [Graph]. In Statista. Retrieved December 04, 2024, from https://www.statista.com/statistics/1032144/key-drivers-of-loyalty-in-luxury-market-russia/
McKinsey & Company, und Double Data, und Farfetch. "What actions focused on inspiring loyalty do you plan to take?*." Chart. June 30, 2018. Statista. Accessed December 04, 2024. https://www.statista.com/statistics/1032144/key-drivers-of-loyalty-in-luxury-market-russia/
McKinsey & Company, Double Data, Farfetch. (2018). What actions focused on inspiring loyalty do you plan to take?*. Statista. Statista Inc.. Accessed: December 04, 2024. https://www.statista.com/statistics/1032144/key-drivers-of-loyalty-in-luxury-market-russia/
McKinsey & Company, and Double Data, and Farfetch. "What Actions Focused on Inspiring Loyalty Do You Plan to Take?*." Statista, Statista Inc., 30 Jun 2018, https://www.statista.com/statistics/1032144/key-drivers-of-loyalty-in-luxury-market-russia/
McKinsey & Company & Double Data & Farfetch, What actions focused on inspiring loyalty do you plan to take?* Statista, https://www.statista.com/statistics/1032144/key-drivers-of-loyalty-in-luxury-market-russia/ (last visited December 04, 2024)
What actions focused on inspiring loyalty do you plan to take?* [Graph], McKinsey & Company, & Double Data, & Farfetch, June 30, 2018. [Online]. Available: https://www.statista.com/statistics/1032144/key-drivers-of-loyalty-in-luxury-market-russia/
