In May 2019, the highest advertising budgets in the Polish retail sector were invested in discounters (27 percent) and electronics stores (26 percent).
Share of advertised products in Poland as of May 2019, by type
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Share of advertised products
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* The study covered advertising published in the press and broadcast on radio and television. Expenses presented in the report are given according to the official net price lists of individual media.
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Instytut Monitorowania Mediów. (June 10, 2019). Share of advertised products in Poland as of May 2019, by type [Graph]. In Statista. Retrieved July 04, 2024, from https://www.statista.com/statistics/1032042/poland-types-of-advertised-products/
Instytut Monitorowania Mediów. "Share of advertised products in Poland as of May 2019, by type." Chart. June 10, 2019. Statista. Accessed July 04, 2024. https://www.statista.com/statistics/1032042/poland-types-of-advertised-products/
Instytut Monitorowania Mediów. (2019). Share of advertised products in Poland as of May 2019, by type. Statista. Statista Inc.. Accessed: July 04, 2024. https://www.statista.com/statistics/1032042/poland-types-of-advertised-products/
Instytut Monitorowania Mediów. "Share of Advertised Products in Poland as of May 2019, by Type." Statista, Statista Inc., 10 Jun 2019, https://www.statista.com/statistics/1032042/poland-types-of-advertised-products/
Instytut Monitorowania Mediów, Share of advertised products in Poland as of May 2019, by type Statista, https://www.statista.com/statistics/1032042/poland-types-of-advertised-products/ (last visited July 04, 2024)
Share of advertised products in Poland as of May 2019, by type [Graph], Instytut Monitorowania Mediów, June 10, 2019. [Online]. Available: https://www.statista.com/statistics/1032042/poland-types-of-advertised-products/