Most subscribed channel on YouTube Philippines 2024

YouTube remains a popular video streaming platform in the Philippines. Over the years, television networks have chosen to air their shows and entertainment programs on their YouTube channels. In fact, as of September 2024, the two leading YouTube channels in the Philippines were ABS-CBN Entertainment and GMA Network, with roughly 49.3 million and 36.3 million subscribers, respectively. 

Why are television networks investing in their YouTube presence?

With about 58 million users, YouTube has undoubtedly captured the Filipino audience, which spends most of their time watching online videos and vlogs. Next to Google and Facebook, YouTube was among the most visited websites in the Philippines. As the number of Filipino YouTube viewers continues to grow, multiple television networks have decided to maximize this by creating a channel for their popular shows alongside news broadcasts. This was particularly strategic for ABS-CBN after losing its network franchise in 2020. Instead of completely losing its audience share, the company uploaded full episodes of its entertainment shows and movies and created a separate channel for its news segment. Its entertainment channel has the highest number of video views on YouTube as of September 2024. 

The rise of Supernova creators

YouTube can continue to expect growth in the Philippines, especially with the growing number of creators and vloggers in the country. As of the same period, the Philippines had one of the highest numbers of supernova creators on YouTube, or those with over 10 million followers. Among the leading creators in the Philippines were celebrities such as Ivana Alawi, Zeinab Harake, Vice Ganda, and Francine Diaz, alongside CongTV, Doc Willie Ong, and Small Laude.