Since the beginning of the coronavirus (COVID-19) pandemic, Generation Z consumers have exhibited evolved digital shopping behavior that brands need to take into account in order to keep up. In 2021, just under 60 percent of Gen Z online shoppers in the United States reported they became less loyal to brands since the crisis began. What is more, over 60 percent of the generation stated that they had less patience for poorly functioning websites when buying online, leading many to abandon their purchase or leave a negative review.
Change in online shopping loyalty towards brands among Generation Z consumers in the United States since the coronavirus (COVID-19) pandemic in 2021
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PR Newswire. (April 15, 2021). Change in online shopping loyalty towards brands among Generation Z consumers in the United States since the coronavirus (COVID-19) pandemic in 2021 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1031546/change-in-online-loyalty-behavior-among-us-gen-z-shoppers/
PR Newswire. "Change in online shopping loyalty towards brands among Generation Z consumers in the United States since the coronavirus (COVID-19) pandemic in 2021." Chart. April 15, 2021. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1031546/change-in-online-loyalty-behavior-among-us-gen-z-shoppers/
PR Newswire. (2021). Change in online shopping loyalty towards brands among Generation Z consumers in the United States since the coronavirus (COVID-19) pandemic in 2021. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1031546/change-in-online-loyalty-behavior-among-us-gen-z-shoppers/
PR Newswire. "Change in Online Shopping Loyalty towards Brands among Generation Z Consumers in The United States since The Coronavirus (Covid-19) Pandemic in 2021." Statista, Statista Inc., 15 Apr 2021, https://www.statista.com/statistics/1031546/change-in-online-loyalty-behavior-among-us-gen-z-shoppers/
PR Newswire, Change in online shopping loyalty towards brands among Generation Z consumers in the United States since the coronavirus (COVID-19) pandemic in 2021 Statista, https://www.statista.com/statistics/1031546/change-in-online-loyalty-behavior-among-us-gen-z-shoppers/ (last visited December 22, 2024)
Change in online shopping loyalty towards brands among Generation Z consumers in the United States since the coronavirus (COVID-19) pandemic in 2021 [Graph], PR Newswire, April 15, 2021. [Online]. Available: https://www.statista.com/statistics/1031546/change-in-online-loyalty-behavior-among-us-gen-z-shoppers/
