Japan: IoT sports goods and services market size 2027

The Internet of Things (IoT) sports goods and services market in Japan was valued at 20.6 billion Japanese yen in fiscal year 2021. It is part of the larger sports technology market, which also includes the sports-related video streaming service market. IoT-applied sports goods and services were forecast to reach a value of more than 51 billion yen by fiscal year 2027.

Forecast value of the Internet of Things (IoT) sports goods and services market in Japan from fiscal year 2021 to 2027 (in billion Japanese yen)

Characteristic	Market size in billion Japanese yen
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Release date

December 2021

More information

Region

Japan

Survey time period

fiscal year 2021; the Japanese fiscal year starts on April 1 of the stated year and ends on March 31 of the following year

Supplementary notes

*Forecast.

IoT sports goods include the following goods:
1) Devices that measure the movements of bodies, such as running time, running distance, and running pace, and can display the results via smartphones, as well as similar wearable devices.
2) Training tools that are used at subscription-type fitness clubs and utilize videos, etc, in order to receive instructions from trainers while being at home.
3) Various goods and equipment, such as training tools that utilize VR visuals.
IoT sports services include the following services:
4) Running and cycling assisting services that are connected to tools.
5) Personal trainer services that enable one to receive advice similar to the advice of gym trainers.
6) Services that utilize the internet and are related to the promotion of sports and health, such as subscription-type fitness club app services.

The market's objective are general consumers, not professional sports teams or business operators. Sports goods and services that do not utilize IoT devices are not included.

100 Japanese yen equal 0.76 U.S. dollars or 0.71 euros as of January 2023.
Values have been rounded.

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