During the Double Ninth festival of 2017, cellphones was the largest product category on JD.com e-commerce platform in terms of consumer spending with over 51 percent of expenditure share. The Double Ninth festival was among top five festivals in China for online consumer spending that year.
Distribution of consumer expenditure on JD.com platform in China during the Double Ninth festival in 2017, by leading product category
The Double Ninth, also known as Chongyang, is an annual traditional Chinese festival which takes place on the ninth day of the ninth lunar month. Traditionally, people go hiking and worship ancestors on that day. The festival fell on October 28 in 2017.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
China Center for Economic Research. (October 15, 2018). Distribution of consumer expenditure on JD.com platform in China during the Double Ninth festival in 2017, by leading product category [Graph]. In Statista. Retrieved November 18, 2024, from https://www.statista.com/statistics/1030986/china-consumer-spending-share-on-jd-com-during-double-ninth-festival-by-product-category/
China Center for Economic Research. "Distribution of consumer expenditure on JD.com platform in China during the Double Ninth festival in 2017, by leading product category." Chart. October 15, 2018. Statista. Accessed November 18, 2024. https://www.statista.com/statistics/1030986/china-consumer-spending-share-on-jd-com-during-double-ninth-festival-by-product-category/
China Center for Economic Research. (2018). Distribution of consumer expenditure on JD.com platform in China during the Double Ninth festival in 2017, by leading product category. Statista. Statista Inc.. Accessed: November 18, 2024. https://www.statista.com/statistics/1030986/china-consumer-spending-share-on-jd-com-during-double-ninth-festival-by-product-category/
China Center for Economic Research. "Distribution of Consumer Expenditure on Jd.Com Platform in China during The Double Ninth Festival in 2017, by Leading Product Category." Statista, Statista Inc., 15 Oct 2018, https://www.statista.com/statistics/1030986/china-consumer-spending-share-on-jd-com-during-double-ninth-festival-by-product-category/
China Center for Economic Research, Distribution of consumer expenditure on JD.com platform in China during the Double Ninth festival in 2017, by leading product category Statista, https://www.statista.com/statistics/1030986/china-consumer-spending-share-on-jd-com-during-double-ninth-festival-by-product-category/ (last visited November 18, 2024)
Distribution of consumer expenditure on JD.com platform in China during the Double Ninth festival in 2017, by leading product category [Graph], China Center for Economic Research, October 15, 2018. [Online]. Available: https://www.statista.com/statistics/1030986/china-consumer-spending-share-on-jd-com-during-double-ninth-festival-by-product-category/
