During the Double Ninth festival of 2017, cellphones was the largest product category on JD.com e-commerce platform in terms of consumer spending with over 51 percent of expenditure share. The Double Ninth festival was among top five festivals in China for online consumer spending that year.
Distribution of consumer expenditure on JD.com platform in China during the Double Ninth festival in 2017, by leading product category
The Double Ninth, also known as Chongyang, is an annual traditional Chinese festival which takes place on the ninth day of the ninth lunar month. Traditionally, people go hiking and worship ancestors on that day. The festival fell on October 28 in 2017.
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China Center for Economic Research. (October 15, 2018). Distribution of consumer expenditure on JD.com platform in China during the Double Ninth festival in 2017, by leading product category [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1030986/china-consumer-spending-share-on-jd-com-during-double-ninth-festival-by-product-category/
China Center for Economic Research. "Distribution of consumer expenditure on JD.com platform in China during the Double Ninth festival in 2017, by leading product category." Chart. October 15, 2018. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1030986/china-consumer-spending-share-on-jd-com-during-double-ninth-festival-by-product-category/
China Center for Economic Research. (2018). Distribution of consumer expenditure on JD.com platform in China during the Double Ninth festival in 2017, by leading product category. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1030986/china-consumer-spending-share-on-jd-com-during-double-ninth-festival-by-product-category/
China Center for Economic Research. "Distribution of Consumer Expenditure on Jd.Com Platform in China during The Double Ninth Festival in 2017, by Leading Product Category." Statista, Statista Inc., 15 Oct 2018, https://www.statista.com/statistics/1030986/china-consumer-spending-share-on-jd-com-during-double-ninth-festival-by-product-category/
China Center for Economic Research, Distribution of consumer expenditure on JD.com platform in China during the Double Ninth festival in 2017, by leading product category Statista, https://www.statista.com/statistics/1030986/china-consumer-spending-share-on-jd-com-during-double-ninth-festival-by-product-category/ (last visited December 19, 2024)
Distribution of consumer expenditure on JD.com platform in China during the Double Ninth festival in 2017, by leading product category [Graph], China Center for Economic Research, October 15, 2018. [Online]. Available: https://www.statista.com/statistics/1030986/china-consumer-spending-share-on-jd-com-during-double-ninth-festival-by-product-category/
