Sports technology market size in Japan FY 2021-2027

*Forecast.

The sports technology market consists of the sports-related video streaming service market and the Internet of Things (IoT) applied sports goods and services market.

The sports-related video streaming market includes sports-related broadcasting and video streaming over the internet, as well as streaming services using access devices like VR or data collected through Internet of Things (IoT) devices.

IoT sports goods include the following goods:
1) Devices that measure the movements of bodies, such as running time, running distance, and running pace, and can display the results via smartphones, as well as similar wearable devices.
2) Training tools that are used at subscription-type fitness clubs and utilize videos, etc., in order to receive instructions from trainers while being at home.
3) Various goods and equipment, such as training tools that utilize VR visuals.
IoT sports services include the following services:
4) Running and cycling assisting services that are connected to tools.
5) Personal trainer services that enable one to receive advice similar to the advice of gym trainers.
6) Services that utilize the internet and are related to the promotion of sports and health, such as subscription-type fitness club app services.

The market's objective are general consumers, not professional sports teams or business operators. Terrestrial broadcasting, BS broadcasting, and cable television are not included. Sports goods and services that do not utilize IoT devices are also not included. The market furthermore excludes various devices that are used to watch video streaming via the internet, such as smartphones.

100 Japanese yen equal 0.76 U.S. dollars or 0.71 euros as of January 2023.
Values have been rounded.