During Halloween of 2017, cellphones was the largest product category on JD.com e-commerce platform in terms of consumer spending with over 48 percent of expenditure share. Halloween was the most popular foreign festival in China for online consumer spending that year.
Distribution of consumer expenditure on JD.com platform in China during Halloween in 2017, by leading product category
Characteristic
Share of spending
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China Center for Economic Research. (October 15, 2018). Distribution of consumer expenditure on JD.com platform in China during Halloween in 2017, by leading product category [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1030929/china-consumer-spending-share-on-jd-com-during-halloween-by-product-category/
China Center for Economic Research. "Distribution of consumer expenditure on JD.com platform in China during Halloween in 2017, by leading product category." Chart. October 15, 2018. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1030929/china-consumer-spending-share-on-jd-com-during-halloween-by-product-category/
China Center for Economic Research. (2018). Distribution of consumer expenditure on JD.com platform in China during Halloween in 2017, by leading product category. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1030929/china-consumer-spending-share-on-jd-com-during-halloween-by-product-category/
China Center for Economic Research. "Distribution of Consumer Expenditure on Jd.Com Platform in China during Halloween in 2017, by Leading Product Category." Statista, Statista Inc., 15 Oct 2018, https://www.statista.com/statistics/1030929/china-consumer-spending-share-on-jd-com-during-halloween-by-product-category/
China Center for Economic Research, Distribution of consumer expenditure on JD.com platform in China during Halloween in 2017, by leading product category Statista, https://www.statista.com/statistics/1030929/china-consumer-spending-share-on-jd-com-during-halloween-by-product-category/ (last visited August 25, 2024)
Distribution of consumer expenditure on JD.com platform in China during Halloween in 2017, by leading product category [Graph], China Center for Economic Research, October 15, 2018. [Online]. Available: https://www.statista.com/statistics/1030929/china-consumer-spending-share-on-jd-com-during-halloween-by-product-category/