The most common product category bought online from abroad both in Russia and on average in Europe was clothing, with roughly 28 and 25 percent of the respondents buying apparel from international websites in 2018. Appliances and electronics listed second on the list in both regions.
Share of foreign online shopping purchases in Russia and Europe* in 2018, by product category
Russians who had placed and received at least one online order for physical goods since January 2018
Method of interview
Online survey
Supplementary notes
* The survey characteristics refer to Russian respondents.
In Europe, interviews were held in 21 countries with a total number of 24,328 respondents.
The participants were asked about whether their latest online purchase was from a foreign website.
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DPD. (January 17, 2019). Share of foreign online shopping purchases in Russia and Europe* in 2018, by product category [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1030783/foreign-e-shopping-share-in-russia-and-europe-by-category/
DPD. "Share of foreign online shopping purchases in Russia and Europe* in 2018, by product category ." Chart. January 17, 2019. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1030783/foreign-e-shopping-share-in-russia-and-europe-by-category/
DPD. (2019). Share of foreign online shopping purchases in Russia and Europe* in 2018, by product category . Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1030783/foreign-e-shopping-share-in-russia-and-europe-by-category/
DPD. "Share of Foreign Online Shopping Purchases in Russia and Europe* in 2018, by Product Category ." Statista, Statista Inc., 17 Jan 2019, https://www.statista.com/statistics/1030783/foreign-e-shopping-share-in-russia-and-europe-by-category/
DPD, Share of foreign online shopping purchases in Russia and Europe* in 2018, by product category Statista, https://www.statista.com/statistics/1030783/foreign-e-shopping-share-in-russia-and-europe-by-category/ (last visited November 21, 2024)
Share of foreign online shopping purchases in Russia and Europe* in 2018, by product category [Graph], DPD, January 17, 2019. [Online]. Available: https://www.statista.com/statistics/1030783/foreign-e-shopping-share-in-russia-and-europe-by-category/
