During the survey conducted on factors influencing purchase decisions throughout the festive season in 2018 across India, 64 percent of the respondents' priority was the product feature, closely followed by 60 percent focusing on discounts.
A dramatic increase in the share of consumers emphasizing on customer experience from just 26 percent in 2017 to 41 percent in 2018 was recorded, as the product and service experiences had become a crucial indicator of purchaser loyalty in the recent years.
Factors influencing purchase decisions during festive season across India in 2018
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Retailers Association of India. (November 28, 2018). Factors influencing purchase decisions during festive season across India in 2018 [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1030646/india-factors-influencing-festive-purchase-decisions/
Retailers Association of India. "Factors influencing purchase decisions during festive season across India in 2018." Chart. November 28, 2018. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1030646/india-factors-influencing-festive-purchase-decisions/
Retailers Association of India. (2018). Factors influencing purchase decisions during festive season across India in 2018. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1030646/india-factors-influencing-festive-purchase-decisions/
Retailers Association of India. "Factors Influencing Purchase Decisions during Festive Season across India in 2018." Statista, Statista Inc., 28 Nov 2018, https://www.statista.com/statistics/1030646/india-factors-influencing-festive-purchase-decisions/
Retailers Association of India, Factors influencing purchase decisions during festive season across India in 2018 Statista, https://www.statista.com/statistics/1030646/india-factors-influencing-festive-purchase-decisions/ (last visited January 08, 2025)
Factors influencing purchase decisions during festive season across India in 2018 [Graph], Retailers Association of India, November 28, 2018. [Online]. Available: https://www.statista.com/statistics/1030646/india-factors-influencing-festive-purchase-decisions/
