Data privacy: share of reasons UK consumers find GDPR important in 2018
In the United Kingdom, consumer concerns around use of personal data by companies centered on more accountability from the side of the companies, according to a survey conducted among internet users in the UK. 58 percent of respondents said they thought companies should be held accountable in the case of data misuse. Another 34 percent of consumers who took part in the survey said they wanted to see transparency on marketing and advertising practices carried out by companies.
