Preferred shopping channel during festive season India 2017-2021

Published by A. Minhas, Nov 6, 2024
During the survey conducted on preferred shopping channels throughout the festive season in 2021 across India, 73 percent of the respondents preferred shopping online. Despite the COVID-19 pandemic, about 66 percent of the respondents preferred shopping in malls that year. The various discount schemes were a major contributor to the increasing trend of online shopping, in addition to the latter not being restricted by location.

Preferred shopping channel during festive season across India from 2017 to 2021

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Release date

November 2021

Region

India

Survey time period

2017 to 2021

Number of respondents

100,000+

Supplementary notes

*Includes shopping websites and apps.

Specific date of survey was not mentioned by the source.

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