News media share of ad spend in Sweden 2008-2024

Published by Statista Research Department, Nov 12, 2024

In 2022, news media accounted for 12 percent of the total advertising spending in Sweden. In 2008, their share stood at 36 percent. This signifies a dop of 24 percentage points in the presented period. The source projected that the share would continue falling to reach 10 percent in 2024.

Share of news media in advertising spending in Sweden from 2008 to 2024

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Release date

March 2024

Region

Sweden

Survey time period

2007 to 2022

Supplementary notes

* Forecast.

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Overview

8

Traditional media

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Digital media

8

Agencies

5

Consumer insight

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