In 2021, news media accounted for 12 percent of the total advertising spending in Sweden. In 2008, their share stood at 36 percent. This signifies a dop of 24 percentage points in the presented period. The source projected that the share would continue falling to reach 10 percent in 2023.
Share of news media in advertising spending in Sweden from 2008 to 2023
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Göteborgs universitet. (March 15, 2023). Share of news media in advertising spending in Sweden from 2008 to 2023 [Graph]. In Statista. Retrieved July 23, 2024, from https://www.statista.com/statistics/1030577/share-news-media-ad-spend-sweden/
Göteborgs universitet. "Share of news media in advertising spending in Sweden from 2008 to 2023." Chart. March 15, 2023. Statista. Accessed July 23, 2024. https://www.statista.com/statistics/1030577/share-news-media-ad-spend-sweden/
Göteborgs universitet. (2023). Share of news media in advertising spending in Sweden from 2008 to 2023. Statista. Statista Inc.. Accessed: July 23, 2024. https://www.statista.com/statistics/1030577/share-news-media-ad-spend-sweden/
Göteborgs universitet. "Share of News Media in Advertising Spending in Sweden from 2008 to 2023." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1030577/share-news-media-ad-spend-sweden/
Göteborgs universitet, Share of news media in advertising spending in Sweden from 2008 to 2023 Statista, https://www.statista.com/statistics/1030577/share-news-media-ad-spend-sweden/ (last visited July 23, 2024)
Share of news media in advertising spending in Sweden from 2008 to 2023 [Graph], Göteborgs universitet, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1030577/share-news-media-ad-spend-sweden/