As mobile gaming forms become an increasingly significant part of the gaming industry, advertisers are seeking to make the most of this growing market. In a 2019 survey, 93 percent of parents stated that they would prefer to view ads as part of gameplay, giving advertisers food for thought about how they present their ads to the gamer.
Attitudes of mobile gamers towards in-app advertising in the United States as of May 2019, by demographic
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eMarketer. (July 17, 2019). Attitudes of mobile gamers towards in-app advertising in the United States as of May 2019, by demographic [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1030560/mobile-gaming-in-app-advertising-attitudes/
eMarketer. "Attitudes of mobile gamers towards in-app advertising in the United States as of May 2019, by demographic." Chart. July 17, 2019. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1030560/mobile-gaming-in-app-advertising-attitudes/
eMarketer. (2019). Attitudes of mobile gamers towards in-app advertising in the United States as of May 2019, by demographic. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1030560/mobile-gaming-in-app-advertising-attitudes/
eMarketer. "Attitudes of Mobile Gamers towards In-app Advertising in The United States as of May 2019, by Demographic." Statista, Statista Inc., 17 Jul 2019, https://www.statista.com/statistics/1030560/mobile-gaming-in-app-advertising-attitudes/
eMarketer, Attitudes of mobile gamers towards in-app advertising in the United States as of May 2019, by demographic Statista, https://www.statista.com/statistics/1030560/mobile-gaming-in-app-advertising-attitudes/ (last visited December 22, 2024)
Attitudes of mobile gamers towards in-app advertising in the United States as of May 2019, by demographic [Graph], eMarketer, July 17, 2019. [Online]. Available: https://www.statista.com/statistics/1030560/mobile-gaming-in-app-advertising-attitudes/
