For emerging markets globally, the median value of enterprise value to earnings before interest, tax, depreciation and amortization (EV/EBITDA) in the media and advertising sector as of 2024 was a multiple of approximately 19.5x. Companies operating in the entertainment software industry saw the highest valuation multiple with EV/EBITDA valued at around 26.5x.
Average EV/EBITDA multiples in the media and advertising sector in emerging markets worldwide from 2019 to 2024, by industry
Values are as of January each year. A total of 820 companies were included in the calculation for 2024.Â
Enterprise value = Market value of equity + Market value of debt - Cash. EBITDA = Estimated by adding depreciation and amortization back to operating income (EBIT).
Emerging markets include; Anguilla, Antigua & Barbuda, Argentina, Azerbaijan, Bahamas, Bahrain, Bangladesh, Bermuda, Botswana, Brazil, British Virgin Islands, Bulgaria, Burkina Faso, Cambodia, Cameroon, Cayman Islands, Chile, China, Colombia, Costa Rica, Croatia, Curaçao, Dominican Republic, Ecuador, Egypt, Estonia, Falkland Islands, Gabon, Ghana, Greenland, Hong Kong, India, Indonesia, Israel, Ivory Coast, Jamaica, Jordan, Kazakhstan, Kenya, Kuwait, Kyrgyzstan, Laos, Latvia, Lebanon, Lithuania, Macau, Macedonia, Malawi, Malaysia, Mali, Marshall Islands, Mauritius, Mexico, Mongolia, Montenegro, Morocco, Mozambique, Myanmar, Namibia, Netherlands Antilles, Niger, Nigeria, Oman, Pakistan, Palestinian Authority, Panama, Papua New Guinea, Peru, Philippines, Qatar, Romania, Russia, Saint Lucia, Saudi Arabia, Senegal, Serbia, Singapore, Slovakia, Slovenia, Solomon Islands, South Africa, South Korea, Sri Lanka, Sudan, Taiwan, Tanzania, Thailand, Togo, Trinidad & Tobago, Tunisia, Turks & Caicos Islands, Uganda, Ukraine, United Arab Emirates, Uruguay, Vietnam, Zambia, Zimbabwe.
Figures for years 2019 to 2023 were previously published by the source.
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Leonard N. Stern School of Business. (January 5, 2024). Average EV/EBITDA multiples in the media and advertising sector in emerging markets worldwide from 2019 to 2024, by industry [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1030507/enterprise-value-to-ebitda-in-the-media-and-advertising-sector-in-emerging-markets/
Leonard N. Stern School of Business. "Average EV/EBITDA multiples in the media and advertising sector in emerging markets worldwide from 2019 to 2024, by industry." Chart. January 5, 2024. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1030507/enterprise-value-to-ebitda-in-the-media-and-advertising-sector-in-emerging-markets/
Leonard N. Stern School of Business. (2024). Average EV/EBITDA multiples in the media and advertising sector in emerging markets worldwide from 2019 to 2024, by industry. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1030507/enterprise-value-to-ebitda-in-the-media-and-advertising-sector-in-emerging-markets/
Leonard N. Stern School of Business. "Average Ev/Ebitda Multiples in The Media and Advertising Sector in Emerging Markets Worldwide from 2019 to 2024, by Industry." Statista, Statista Inc., 5 Jan 2024, https://www.statista.com/statistics/1030507/enterprise-value-to-ebitda-in-the-media-and-advertising-sector-in-emerging-markets/
Leonard N. Stern School of Business, Average EV/EBITDA multiples in the media and advertising sector in emerging markets worldwide from 2019 to 2024, by industry Statista, https://www.statista.com/statistics/1030507/enterprise-value-to-ebitda-in-the-media-and-advertising-sector-in-emerging-markets/ (last visited December 23, 2024)
Average EV/EBITDA multiples in the media and advertising sector in emerging markets worldwide from 2019 to 2024, by industry [Graph], Leonard N. Stern School of Business, January 5, 2024. [Online]. Available: https://www.statista.com/statistics/1030507/enterprise-value-to-ebitda-in-the-media-and-advertising-sector-in-emerging-markets/
