Brazil was the country with the highest brand popularity for the French multinational Danone, among a selection of Latin America countries, with 49 million Consumer Reach Points (CRP). Mexico ranked second, with 44 million CRP. In that year, both Brazil and Mexico were among the countries that reached the highest net sales of Danone's products.
Popularity of the brand Danone in selected countries in Latin America in 2019
(in million Consumer Reach Points)
* The Consumer Reach Points (CRP) of each brand are calculated by multiplying the population (number of households in a country), penetration (percentage of households buying the brand), and consumer choice (number of interactions with the brand across categories in a year).
The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.
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Kantar Worldpanel. (May 20, 2020). Popularity of the brand Danone in selected countries in Latin America in 2019 (in million Consumer Reach Points) [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1030249/popularity-danone-latin-america-consumer-reach-points/
Kantar Worldpanel. "Popularity of the brand Danone in selected countries in Latin America in 2019 (in million Consumer Reach Points)." Chart. May 20, 2020. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1030249/popularity-danone-latin-america-consumer-reach-points/
Kantar Worldpanel. (2020). Popularity of the brand Danone in selected countries in Latin America in 2019 (in million Consumer Reach Points). Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1030249/popularity-danone-latin-america-consumer-reach-points/
Kantar Worldpanel. "Popularity of The Brand Danone in Selected Countries in Latin America in 2019 (in Million Consumer Reach Points)." Statista, Statista Inc., 20 May 2020, https://www.statista.com/statistics/1030249/popularity-danone-latin-america-consumer-reach-points/
Kantar Worldpanel, Popularity of the brand Danone in selected countries in Latin America in 2019 (in million Consumer Reach Points) Statista, https://www.statista.com/statistics/1030249/popularity-danone-latin-america-consumer-reach-points/ (last visited November 21, 2024)
Popularity of the brand Danone in selected countries in Latin America in 2019 (in million Consumer Reach Points) [Graph], Kantar Worldpanel, May 20, 2020. [Online]. Available: https://www.statista.com/statistics/1030249/popularity-danone-latin-america-consumer-reach-points/
