Personal data in targeted political messages EU 2018 | Statista

In all 28 member states, more people were concerned than not concerned about personal data being used to target the political messages they see. In Ireland, Spain, Greece, and Hungary at least three quarters were concerned. Only in Estonia was the share of concerned respondents less than half (48 percent)

Levels of concern at personal data being used in targeted political messages in the European Union in 2018, by country

Characteristic	Total "Concerned"	Total "Not concerned"	Don't know
Ireland	79%	17%	4%
Spain	78%	17%	5%
Greece	76%	21%	3%
Hungary	75%	23%	2%
Malta	74%	20%	6%
United Kingdom	73%	23%	4%
Republic of Cyprus	72%	23%	5%
Italy	72%	25%	4%
Romania	71%	22%	7%
Austria	68%	28%	4%
Latvia	67%	28%	5%
EU28*	67%	28%	5%
Bulgaria	67%	24%	9%
Belgium	66%	33%	1%
Lithuania	65%	26%	9%
France	65%	30%	5%
Croatia	65%	33%	2%
Sweden	65%	33%	2%
Poland	64%	33%	3%
Germany	63%	30%	7%
Luxembourg	60%	32%	8%
Denmark	60%	36%	4%
The Netherlands	59%	37%	4%
Slovenia	58%	37%	5%
Slovakia	57%	34%	9%
Czechia	57%	37%	6%
Portugal	56%	40%	4%
Finland	54%	42%	4%
Estonia	48%	39%	13%

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Release date

November 2018

More information

Region

EU

Survey time period

September 8-26, 2018

Number of respondents

22,629 respondents

Special properties

Internet users

Method of interview

Face-to-face interview

Supplementary notes

Respondents were asked "How concerned are you about the following issues related to the use of Internet and of online social networks? The personal data people leave on the Internet is used to target the political messages they see, undermining free and fair competition between all political parties"

*EU28=weighted average for the 28 member states

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