In 2023, Coto was Argentina's largest digital advertiser among shops, retail, and restaurants by a wide margin, accounting for approximately 45.6 percent of the industry's digital ad spend. Carrefour ranked second with 13.75 percent of the digital ad spend.
Largest advertisers among shops, retail, and restaurant brands in Argentina in 2023, by estimated digital ad spend share
estimates; including display, video, and text formats on open web, social (Facebook, YouTube), and retail media, both on mobile and desktop devices; excluding search
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Admetricks. (July 15, 2024). Largest advertisers among shops, retail, and restaurant brands in Argentina in 2023, by estimated digital ad spend share [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1029867/argentina-retailers-digital-advertising/
Admetricks. "Largest advertisers among shops, retail, and restaurant brands in Argentina in 2023, by estimated digital ad spend share." Chart. July 15, 2024. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1029867/argentina-retailers-digital-advertising/
Admetricks. (2024). Largest advertisers among shops, retail, and restaurant brands in Argentina in 2023, by estimated digital ad spend share. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1029867/argentina-retailers-digital-advertising/
Admetricks. "Largest Advertisers among Shops, Retail, and Restaurant Brands in Argentina in 2023, by Estimated Digital Ad Spend Share." Statista, Statista Inc., 15 Jul 2024, https://www.statista.com/statistics/1029867/argentina-retailers-digital-advertising/
Admetricks, Largest advertisers among shops, retail, and restaurant brands in Argentina in 2023, by estimated digital ad spend share Statista, https://www.statista.com/statistics/1029867/argentina-retailers-digital-advertising/ (last visited November 23, 2024)
Largest advertisers among shops, retail, and restaurant brands in Argentina in 2023, by estimated digital ad spend share [Graph], Admetricks, July 15, 2024. [Online]. Available: https://www.statista.com/statistics/1029867/argentina-retailers-digital-advertising/
