Europe e-commerce sales growth on Amazon Prime Day 2023, by day and country

Published by Daniela Coppola, Feb 13, 2024
Data on the 2023 edition of the Amazon Prime Day shopping event showed that the first shopping day usually registered the most outstanding performance. Compared to the average sales of previous week, Prime sales increased by 569 percent on July 11st in Germany, while they grew by only 370 percent on the following day. Although with lower values, other countries showed the same trend.

Average online sales increase on Amazon Prime Day in selected European markets in July 2023, by shopping day and country

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Release date

August 2023

Region

Europe

Survey time period

July 11 and 12, 2023

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Amazon in EuropeAmazonAmazon Prime DayAmazon in the UKAmazon Prime Day in the UK
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