In 2018, the majority of online purchases that were made across Russia were planned beforehand. The results of the survey showed that the share of 35 percent of the total e-purchases were made on impulse.
Share of planned versus impulse online purchases in Russia in 2018*
Characteristic
Share of respondents
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DPD. (January 17, 2019). Share of planned versus impulse online purchases in Russia in 2018* [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1029712/russia-share-of-online-purchases-by-impulse-or-planned/
DPD. "Share of planned versus impulse online purchases in Russia in 2018*." Chart. January 17, 2019. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1029712/russia-share-of-online-purchases-by-impulse-or-planned/
DPD. (2019). Share of planned versus impulse online purchases in Russia in 2018*. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1029712/russia-share-of-online-purchases-by-impulse-or-planned/
DPD. "Share of Planned versus Impulse Online Purchases in Russia in 2018*." Statista, Statista Inc., 17 Jan 2019, https://www.statista.com/statistics/1029712/russia-share-of-online-purchases-by-impulse-or-planned/
DPD, Share of planned versus impulse online purchases in Russia in 2018* Statista, https://www.statista.com/statistics/1029712/russia-share-of-online-purchases-by-impulse-or-planned/ (last visited July 22, 2024)
Share of planned versus impulse online purchases in Russia in 2018* [Graph], DPD, January 17, 2019. [Online]. Available: https://www.statista.com/statistics/1029712/russia-share-of-online-purchases-by-impulse-or-planned/