According to the results of a survey on Singaporean shoppers between April and May 2019, 32 percent of respondents stated that they were influenced by a road-side billboard to make a purchase in a physical store. Out-of-home (OOH) advertising made up about nine percent of the advertising market-share in Singapore.
Type of out-of-home (OOH) advertising that influenced respondents to make a purchase in a physical store in Singapore as of May 2019
The sample was balanced by age and gender to ensure representative results.
Supplementary notes
The question asked in the survey was as follows: "You said an outdoor advert influenced you to make a purchase in a physical store, where did you see the advert?"
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Blis Media. (June 19, 2019). Type of out-of-home (OOH) advertising that influenced respondents to make a purchase in a physical store in Singapore as of May 2019 [Graph]. In Statista. Retrieved December 04, 2024, from https://www.statista.com/statistics/1029655/singapore-ooh-advertisement-influencing-physical-store-purchases/
Blis Media. "Type of out-of-home (OOH) advertising that influenced respondents to make a purchase in a physical store in Singapore as of May 2019." Chart. June 19, 2019. Statista. Accessed December 04, 2024. https://www.statista.com/statistics/1029655/singapore-ooh-advertisement-influencing-physical-store-purchases/
Blis Media. (2019). Type of out-of-home (OOH) advertising that influenced respondents to make a purchase in a physical store in Singapore as of May 2019. Statista. Statista Inc.. Accessed: December 04, 2024. https://www.statista.com/statistics/1029655/singapore-ooh-advertisement-influencing-physical-store-purchases/
Blis Media. "Type of Out-of-home (Ooh) Advertising That Influenced Respondents to Make a Purchase in a Physical Store in Singapore as of May 2019." Statista, Statista Inc., 19 Jun 2019, https://www.statista.com/statistics/1029655/singapore-ooh-advertisement-influencing-physical-store-purchases/
Blis Media, Type of out-of-home (OOH) advertising that influenced respondents to make a purchase in a physical store in Singapore as of May 2019 Statista, https://www.statista.com/statistics/1029655/singapore-ooh-advertisement-influencing-physical-store-purchases/ (last visited December 04, 2024)
Type of out-of-home (OOH) advertising that influenced respondents to make a purchase in a physical store in Singapore as of May 2019 [Graph], Blis Media, June 19, 2019. [Online]. Available: https://www.statista.com/statistics/1029655/singapore-ooh-advertisement-influencing-physical-store-purchases/
