The survey conducted in 2018 revealed that Russian online shoppers were loyal to their usual online shopping portals. Namely, 85 percent of the participants made their last purchase on the same site that they regularly used for shopping. Only three percent of the users bought something on a recently discovered web page.
Share of online purchases in Russia in 2018, by level of prior knowledge about a shopping website
Characteristic
Share of online shoppers
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DPD. (January 17, 2019). Share of online purchases in Russia in 2018, by level of prior knowledge about a shopping website [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1029653/russian-e-purchases-by-experience-with-website/
DPD. "Share of online purchases in Russia in 2018, by level of prior knowledge about a shopping website." Chart. January 17, 2019. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1029653/russian-e-purchases-by-experience-with-website/
DPD. (2019). Share of online purchases in Russia in 2018, by level of prior knowledge about a shopping website. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1029653/russian-e-purchases-by-experience-with-website/
DPD. "Share of Online Purchases in Russia in 2018, by Level of Prior Knowledge about a Shopping Website." Statista, Statista Inc., 17 Jan 2019, https://www.statista.com/statistics/1029653/russian-e-purchases-by-experience-with-website/
DPD, Share of online purchases in Russia in 2018, by level of prior knowledge about a shopping website Statista, https://www.statista.com/statistics/1029653/russian-e-purchases-by-experience-with-website/ (last visited July 22, 2024)
Share of online purchases in Russia in 2018, by level of prior knowledge about a shopping website [Graph], DPD, January 17, 2019. [Online]. Available: https://www.statista.com/statistics/1029653/russian-e-purchases-by-experience-with-website/