Russia: share of e-purchases 2018, by website shopping history

Published by A. Melkadze, Dec 19, 2023
The survey conducted in 2018 revealed that Russian online shoppers were loyal to their usual online shopping portals. Namely, 85 percent of the participants made their last purchase on the same site that they regularly used for shopping. Only three percent of the users bought something on a recently discovered web page.

Share of online purchases in Russia in 2018, by level of prior knowledge about a shopping website

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Sources

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Release date

January 2019

Region

Russia

Survey time period

May 30 to July 12, 2018

Number of respondents

1,018 respondents

Age group

18 years and older

Special properties

Russians who had placed and received at least one online order for physical goods since January 2018

Method of interview

Online survey

Supplementary notes

* The source does not provide any information regarding missing percentage points to 100 percent. It is probably due to rounding.

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