According to a survey conducted in South Korea in 2022, Melon was the most popular paid music streaming service among South Koreans in their twenties, with 49 brand power index (BPI) points. The second most popular music streaming site, YouTube Music, was one of only two apps to gain points compared to the previous year. Spotify managed to attain a relatively high BPI score, despite having only launched in South Korea in early 2021.
Most popular paid music streaming apps among people in their twenties in South Korea as of July 2022
F (Familiarity) means familiarity with the brands.
L (Loyalty) means preference for the brands.
I (Image) means the cost efficiency and trendiness of the brands.
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Univ Tomorrow. (October 19, 2022). Most popular paid music streaming apps among people in their twenties in South Korea as of July 2022 [Graph]. In Statista. Retrieved December 20, 2024, from https://www.statista.com/statistics/1029648/south-korea-most-popular-music-streaming-services-by-young-people/
Univ Tomorrow. "Most popular paid music streaming apps among people in their twenties in South Korea as of July 2022." Chart. October 19, 2022. Statista. Accessed December 20, 2024. https://www.statista.com/statistics/1029648/south-korea-most-popular-music-streaming-services-by-young-people/
Univ Tomorrow. (2022). Most popular paid music streaming apps among people in their twenties in South Korea as of July 2022. Statista. Statista Inc.. Accessed: December 20, 2024. https://www.statista.com/statistics/1029648/south-korea-most-popular-music-streaming-services-by-young-people/
Univ Tomorrow. "Most Popular Paid Music Streaming Apps among People in Their Twenties in South Korea as of July 2022." Statista, Statista Inc., 19 Oct 2022, https://www.statista.com/statistics/1029648/south-korea-most-popular-music-streaming-services-by-young-people/
Univ Tomorrow, Most popular paid music streaming apps among people in their twenties in South Korea as of July 2022 Statista, https://www.statista.com/statistics/1029648/south-korea-most-popular-music-streaming-services-by-young-people/ (last visited December 20, 2024)
Most popular paid music streaming apps among people in their twenties in South Korea as of July 2022 [Graph], Univ Tomorrow, October 19, 2022. [Online]. Available: https://www.statista.com/statistics/1029648/south-korea-most-popular-music-streaming-services-by-young-people/
